6 Tips To Promote a Health Blog


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Blogging is considered one of the result driven internet-marketing tools with easy accessibility. A recent survey showed 86% of healthcare professionals willing to generate content in the form of blog posts to provide medical information. With the advent of Web 2.0 platforms like WordPress, LiveJournal, Weebly, Blogger, blogs can be created without much of a hassle. But the biggest hindrance is the marketing aspect. Without adequate internet marketing, your blog won’t be able to withstand serious competition.

In order to make the most of your healthcare blog, you need not rely on existing patients. Instead, you should explore all avenues available on the internet on how to encourage users to read your content. Follow these simple yet effective guidelines to increase your online reach and generate a constant flow of patients:

• Enticing Titles: Title content matters a lot because it is this, which attracts readers. It must be relevant and encouraging enough to catch the eyes of the readers. By just looking at the title, readers should get to know what the blog is all about. Make the title short, clear and captivating. Follow it by a short description of your blog.

• Fascinating Images: Back up your medical blog with pleasing images. It has been proven that readers are attracted to blogs that contain images. Use images that reflect your practice in correct manner. Images capture the idea of content and provide attractive addition to the reader’s eye.

• Drop Flabby Keywords: Keywords play a crucial role in search engine optimization and online marketing, but putting too many keywords in title and body of the blog can actually backfire. This may seem trash content to the reader.

• Optimize Existing Keywords: A relevant keyword research will give you a fair idea of keywords that your audience is using to find your practice. You can then incorporate those keywords in your content and post it on the web. This will strengthen your chances of being found by your target audience.

• Use Social Media To Good Effect: Post your individual blog posts on your Facebook profile. In case of Twitter, tweet your post with diverse messages every time. It is mandatory to create a separate blog page for Facebook and Twitter if you wish to keep a good number of followers. You can do the same with several social networking websites.

• Try Guest Blogging: Share your posts with other communities or write fresh content to capture the attention of a much larger audience. This way, readers will find their posts as a guest on other blogs, which will have leads to your own post. This is a great way to build your credibility as a reliable source of information.

What You Can Learn From the Best Health Blogs And When You Should Go to the Doctor

Used well, the blogosphere can be a magnificent source of healthcare information for patients. While consumers must always take care to evaluate the authority of the websites they visit, those who frequent the best medical blogs have some great tools at their fingertips. Of course, like all tools, they are only effective if a patient knows when to use them. Here are our suggestion for what to look for in the top healthcare blogs, and when you should skip them.

Enhancing Health and Wellness

There is a reason so many practitioners emphasize preventative medicine: It works.

When a consumer decides to take control of their own health, costly and debilitating–possibly even fatal–diseases closely tied to lifestyle choices can stopped before they ever have a chance to gain a foothold in that consumer’s life. Of course, making healthy choices and practicing life-enhancing habits presupposes that consumers have access to accurate, authoritative health information. The best health blogs can be an ally in anyone’s search for general health and wellness information. These resources bring readers the most up-to-date medical thinking, and the information is usually vetted by experts in the field.

Learning About Diseases and Conditions

Not many things in life could be worse for a healthcare consumer than leaving the doctor’s office with a diagnosis but without any idea what that means for their life. Even when physicians take the time to provide their patients with insights as to what their diagnosis means, patients are often too flustered to really taking what the practitioner is saying. It makes sense to gain a little distance before trying to understand what their diagnosis means. The top healthcare blogs can be a great source of information written with consumers in mind on every conceivable condition and disease. By using this information to enhance their understanding the implications of what their physician has told them, patients can take the first step towards improving their outcomes.

Understanding Accepted Treatments

The best health blogs are also a great source for patients seeking to understand their treatment options. Today’s healthcare consumers want to know why their care teams are pursing the particular course of action they have chosen, what side effects to watch for, and how they can improve their chances of success.

Knowing What to Ask

Finally, top healthcare blogs are a fabulous resource for consumers who know it is in their best interest to ask their physician questions, but who also do not know what those questions should be. By taking the time to learn what questions he should be asking, he can become more proactive in understanding and implementing his physician’s advice.

So, when should a patient skip the Internet and head straight for a medical practitioner? Certainly no one should be checking the Internet instead of heading to the doctor in any of these situations:

Emergencies

Trying to Arrive at a Diagnosis

When Symptoms Seem Serious

In these cases, consult with a profession immediately.

Learn Different Massage Techniques and Treat Your Partner

Everyone loves the word massage. Suddenly you’re envisioning upscale health clubs, exotic spas, and the most luxurious relaxing massage. But what if you could give a relaxing massage at home to your partner? You can. All you need to do is learn proper massage techniques and you can help reduce your partner’s pain and stress. However massages are only beneficial when done properly. Let’s have a look at eight massage techniques.

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Sports Massage

Sports massage allows you to optimize your training. Sports massage combines relaxing massage with other massage techniques used in deep tissue massage and Swedish massage. Sports massage therapists know every muscle and every muscle group. This is the most popular type of massage for athletes that have been injured.

 

Deep Tissue Massage

Deep tissue massage is designed to target areas of chronic pain and tension. There are five layers in your back and the slow movements of the massage techniques combined with the direct pressure bring relief. The deep pressure is applied across the muscle grain, and while you may be sorer right after the deep tissue massage, within a couple of days you’ll feel great.

 

Swedish Massage

Swedish massage combines several massage techniques. There are five basic strokes. Stroking or effleurage, petrissage which is the light grabbing and lifting of the muscles; friction uses the thumbs and fingertips to create deep circles in the thickest part of the muscle; tapotement or tapping strokes; and finally vibration where the fingers are pressed firmly on a muscle. Swedish massage is a very relaxing massage both on the physical and mental level.

 

Rolfing

Rolfing is designed to re-educate or re-train the body’s posture. Poor posture leads to many health concerns including headaches, backaches, and joint pain. Rolfing works to re-align your body by working on the connective tissue that surrounds your muscles.

 

Neuromuscular Massage

This deep tissue massage is very relaxing and it is used to reduce pain and increase blood flow, while releasing pressure on nerves. Neuromuscular massage helps to release intense knots, and release trigger points that can actually cause pain in another part of the body.

 

Craniosacral Therapy

Craniosacral therapy focuses only on the skull and spine. Gentle pressure is applied to massage the scalp bones and spine, reducing tension and thwarting off any physical trauma you may have been dealing with over the years. Craniosacral Therapy is known as the “Breath of Life” because it is able to set up a subtle rhythms realigning mind, body, and soul.

 

Hellerwork

Hellerwork is based on Rolfing but it expands it to include physical and mental movements in eleven sessions. The recipient learns how to break the habits of poor posture, and the massage allows the muscles to be reprogrammed into their proper position. There can be amazing results with this type of massage.

 

Trager

Trager uses a gentle, shaking technique that is designed to release any holding patterns the body may be experiencing that could harmful. Therapists like to use this technique when there is an injury.

 

Aston Patterning

This is yet another branch of the Rolfing massage techniques. It was developed to aid in aligning and re-educating on posture.

 

There you are – eight massage techniques to get you started. Relaxation keeps your mind and your body healthy, and massage is a great tool to achieving that kind of relaxation.

 

Massage Therapy an Alternative to Prescription Drugs

Some conditions or injuries will require the use of mainstream treatments including prescription drugs. However, there are many conditions and injuries that could significantly benefit from therapeutic massage therapy. What was once called “quackery” has now become an accepted form of treatment for pain and the relief of muscle tension.

 

How Therapeutic Massage Relieves Pain       

Therapeutic massage will relax the mind and body. This relieves stress, tension, pain, and assists the body in going within itself to find the resources necessary for healing. There are many benefits to professional massage therapy. Let’s have a look at some of those benefits.

 

Pain Relief

One of the main reasons for taking prescription drugs is for pain relief. Many studies have confirmed massage therapy offers significant relief. One Ohio study showed how massage significantly reduced the pain of cancer patients. Whether you have serious pain, chronic pain, muscle tension, or muscle strain a massage can bring significant pain relief.

 

It’s believed the rubbing motion of massage interferes with the pain signals going to the brain. It’s called the “gate control theory.” Pain impulses connect to the spinal cord and then travel ups the spinal cord to the brain. These impulses are not as readily able to reach the brain because the massage blocks the signal.

 

Massage also stimulates the production and release of endorphins, which are the body’s own morphine like substance, a very strong pain reliever. Massage is especially good for reducing and eliminating pain of the back, head, shoulders, and necks.

 

Range of Motion

Yet another benefit from massage is an increase in range of motion. By working the injured muscles and providing pain relief the person can restore range of motion

 

Relaxation

Quite simply massage therapy is relaxing reducing anxiety, and stress. When a person is less anxious it allows the body to feel less stressed. When you are less stressed you are likely to heal faster and have a reduction in pain.

 

Blood Cell Activity

You may be surprised to learn that massage therapy is so powerful it actually increases blood cell activity. A study done by the University of Medicine and Dentistry of New Jersey was responsible for the study on therapeutic massage. It appears massage can have a significant benefit on the immune system.

Increase in Alertness

Interestingly, while massage relaxes it also increases ones alertness. This is quite the opposite of most prescription drugs, where decreased alertness is a common side effect.

There are many benefits to massage therapy and mainstream medicine is beginning recognize that massage should play a role in recovery. Massage can simply relieve the stress of a far too busy week or it can relieve the pain from a serious injury.

 

Instead of taking prescription drugs, which can have serious side effects and even be addicting, why not opt for massage therapy and let your body begin to heal itself by stimulating the flow of oxygen and blood. Massage is a powerful therapy that is too often overlooked. Relax, and begin to heal the mind, body, and soul.

 

You can only fully understand what massage can do for you once you’ve tried it. Talk to your physician about massage therapy and whether it’s right for you.